Contribution of Claudio Monteverdi to music Research Paper

Contribution of Claudio Monteverdi to music - Research Paper Example As a teen, writing music in different new styles was his passion. As there was no credible record linking him to the cathedral choir, the music lessons could be deemed as privately acquired. The first music that he produced was some few motets and the sacred madrigals between 1582 and 1583; it had to do with child prodigy. In the year 1587, he published his first book that dealt with secular madrigals, and shortly began to look for work away from his native town. He then worked for Vincenzo I in Mantua, in the capacity of a maestro di Capella from 1591, until his dismissal in 1612. Later on, he took a more coveted post on the land of Peninsula as maestro di Capella at St. Mark's in Venice, until his death in November 29, 1643 (Monteverdi, 2011). According to Wistreich (2011), Claudio contributed a lot to the field of music. As an Italian composer in the late Renaissance era, he was the most significant producer of the then new genre, the opera. He was also instrumental in the church music by introducing a â€Å"modern† secular spirit. He is among the key figures that shaped the music history as his works majorly marked the new era of music. His substantial contribution included the introduction and also the defense of seconda practica. This was the new composing style that made the text superior over that the music motivation contrary to the Renaissance prima practica. In the prior era, the music dominated the words. This was instrumental in bringing about a new dramatic style to be employed in Baroque era. His key achievement was in his appealing expression to the human psychology. The early madrigals that he produced can also be viewed as studies of emotions that are more diverse and superior. Taking a closer look at Monteverdi's significant contribution to music in the music industry, a close study of all his nine books of Madrigals can be done. L’Orfeo became the first to display the potential of the then novel genre while his second work, Lâ €™Arianna may be viewed as that which sustained his survival (Wistreich, 2011). Monteverdi’s work is a significant mark in the transition from the Renaissance to Baroque music. Monteverdi acts as a bridge of the Renaissance and the Baroque. He combined both the secular and sacred styles to give one work. He also expanded the Renaissance polyphony and further advanced it towards the counterpoint used in the Baroque era. During his entire life, he produced work that could be classified in both the categories, and he was among the key figures that brought the most critical revolution in the style. Monteverdi also produced one of the first grammatical opera, Orfeo, in the year 1607, and was lucky to be famous throughout his entire lifetime. This opera assisted Monteverdi to create a totally new music style, the dramma per musica (Beaussant, 2003). According to Wistreich (2011), Monteverdi also produced singing forms that are quite critical part of the opera today; these inclu de the chorus, the recitative, the arioso, and the aria. Monteverdi is also the first composer to allocate unique instruments to parts. He became a priest and his dedication to religious music did not stop as he still wrote operas, including his best known, historical L'incoronazione di Poppea. His successors further developed real character roles which significantly paved the way for new styles. It can be argued that his greatest creation remains that of the Vespers of the Blessed Virgin, in 1610. This work is one of his few sacred works done on any scale, but up to this day remains one of the outstanding examples of devotional music that can be compared to other works such as those of Handel's

A view from the bridge Essay Example for Free

A view from the bridge Essay When Arthur Miller first wrote A View from the Bridge in 1955 he wrote it as a one act play written in the style of a Greek melodrama. Later, in 1956, he wrote the full length version we know today in modern style. The theme of the Greek tragedy is continued however including historical facts used by Alfieri to demonstrate the history of violence and tragedy behind every Italian American.  Alfieri opens the play and speaks directly to the audience rather than at them. This gives the audience a sense of intimacy though like Alfieri they will have no influence on the play itself. Alfieris role in the play is to oversee the action and relate it to the audience and by the end of the play he is the only character that seems to have any sympathy for Eddie even though he has been described by critic Shay Daly as not a full flesh and blood character. Alfieri is effectively playing the chorus in this tragedy and like in Greek and Roman tragedies the chorus is always filled with foreboding for the coming events; Alfieri invests this sense of tragedy strongly in his opening narration and like the chorus of many Greek tragedies is powerless to stop an eventually tragic outcome. Alfieri mentions Al Capone, calling him the greatest Carthaginian. At first we might believe that he means Al Capone is a law breaker punished by the law as represented by Rome because Carthage was destroyed by Rome. By later mentioning Calabria and especially Syracuse as well as justly shot by unjust men we know Alfieri means Al Capone represents a Carthage from an earlier age. Rome hardly existed and Carthage, competing for the rule of Sicily, would punish those who broke the rules of war, such as the tyrant Agathocles of Syracuse who was famed for his cruelty and who, unprovoked, attacked his unsuspecting neighbours. Al Capone has become a kind of hero for the average Italian American upholding the Sicilian family ethos. Another key theme in the play is that of the relationship between Eddie and Catherine which from the very start of the play is lively intimate and flirtatious. Eddie greets Catherine first when he comes home imparting the feeling that she is more important to him than Beatrice. Eddies masculinity is outlined in this scene, he is very much a manly man who finds it difficult to come to terms with his emotional side and shows this by ordering Beatrice and Catherine around while he imparts news and drinks beer in his chair. Catherine sits by his chair in a pose of supplication, slave like, subdued and obedient to Eddie. A sense of foreboding runs not just through Alfieris opening speech but throughout Beatrice and Catherines lines. An example of this is Catherines shocked No! and Beatrice who is half in fear and afraid. These fearful premonitions point the way for the tragedy to unfold. Alfieri makes us aware of the law in Red Hook; it is not the law of the establishment but the law of Sicilian values upheld by its citizens. Alfieri is aware and is part of both types of law, he is aware of the limitations to both laws and the consequences of someone going outside either law.  We settle for half, as Alfieri says, or compromise which is one of the key ideas in this play. The audience is made aware of this idea of compromise early on in the play and the fact that Alfieri likes it better suggests that it is better because he no longer has to keep a pistol in his filing cabinet. Compromise defeats violence and those who wont compromise will be left behind; it is failure to compromise which is the eventual downfall of Eddie because he wont change. This is not Eddies fault, his character is usually described as forceful, obsessive, warm, protective, irrational, and self-interested. Alfieri suggests that Eddies type held back the civilisation of Red Hook, and as sympathetic as he is towards Eddie now he is dead and they are quite civilised, quite American. Like Stanley in A Streetcar named Desire, Eddie is little more than an uneducated and driven man but he has become obsolete next to a man like Rodolpho who Eddie criticises: he cooks, he sings, he could make dresses and the new working woman like Catherine.  Every theme and idea in this play is sowed by Alfieri, Catherine and Beatrice in the first five pages to be later expanded upon throughout-which is why these first few pages are so vital to the play. Bibliography  http://www.forumromanum.org

Erp implementation at maruti suzuki ltd

Erp implementation at maruti suzuki ltd Maruti Suzuki ltd. was established in 1981 in India as and since its establishment Maruti Suzuki ltd has been leader of the Indian car market. It is a subsidiary of its parent company Suzuki Motor Corporation of Japan. Maruti Suzuki Ltd is the largest selling passenger car company in India and controls more than 45% of the Indian car market. The company is headquartered in New Delhi. On 17th September, 2007 Maruti Udyog Ltd was renamed to Maruti Suzuki Ltd. It has two manufacturing plants in India; one is in Gurgaon and the other is in Manesar. Both units when combined can produce around 500000 units per annum. Till now the company has a portfolio of 15 passenger vehicle. It is listed on BSE (Bombay Stock Exchange) as well as NSE (National Stock Exchange). What is ERP Every automobile company today has a very large amount of data to deal with. If the data is not integrated and is not available in consolidated form and at one place, it is very difficult for the users to access the data. ERP (Enterprise Resource Planning) is a basically a software tool for integrating the business as a whole with an aim of effective use of the management resources to improve the efficiency and working of the organization. It is a tool that integrates all the divisions and functions of the organizations into a single software program which runs on a single database and facilitates information sharing and communication among the various departments of the organizations. Need for ERP Every automobile company today has a very large amount of data to deal with. If the data is not integrated and is not available in consolidated form and at one place, it is very difficult for the users to access the data. In todays scenario, it is very important to share the data among the various divisions and departments of the organization in order to improve the efficiency and working. At every point or juncture, the information can be viewed and can be accessed. ERP is also used to integrate the value chain activities in the automobile industry. Enterprise Resource Planning also plays a major role in managing the inventory as it is one of the most important aspect in the automobile industry. Operational excellence is also achieved with the help of ERP. Thus, ERP has now become a necessity and need in the automobile industry and in companies like Maruti Suzuki ltd. Introduction Maruti Suzuki Ltd. uses Pre Implementation Before implementation of the ERP, the company used to depend upon its home grown, disparate systems to manage its business. But these systems were inefficient and were not able to communicate with each other and thus required a lot of manual work like entering data multiple times. And it was very difficult for the staff to generate the results and reports. There was a lack of control over processes. The company also added four new business sectors in 2002 which also required constant attention and human intervention and thus making it difficult to manage the system. Also, before implementing ERP company faced problems like poor information quality and huge turnaround time. There was no real time access to information which made it difficult for the company staff to access and obtains the latest, updated and correct information. Strategies for ERP implementation Maruti Suzukis Chief General Manager Rajesh Uppal said that the company was looking for an expandable and a flexible system that can be easily managed. Thus this will lower down the complexity of the system (IT environment) and also would reduce the dependence on some people to handle and manage the system. By implementing ERP there will be a single standardized Oracle platform and thus will also help the proper scaling of the system. The company adopted a phased migration strategy from its old legacy systems to the Oracle E Business Suite. Post Implementation There was a smooth transition from the old legacy systems to the newly adopted Oracle E Business Suite. The company selected Oracle Consulting to determine the companys requirements, to design the system, to develop the project plan, to deploy the software, to manage the parties involved and finally to provide the three months post implementation support to the company. The training programs were also designed for the employees. Under the training programs the user manuals were provided. There was also Train the Trainer program and Train the super users program under the Training programs. Financial Insight The company observed that with using the old multiple systems, there was lack of control over the data and information quality and processes. It was difficult to manage finances and the divisions lagged behind each other. But with the implementation of the E Business Suite, Maruti Suzuki was able to standardize on a single financial management platform. Standardization helped the company to keep and maintain tight control over the Accounts payable, accounts receivable and comprehensive general ledger. Also the efficiency improved and there was less confusion with the introduction of the standardized data formats and processes. Rajesh Uppal (Chief Manager IT) said that the completed the year end close on time without any hitch. Hyperion The company has been using Hyperion software for the last two years. It has been used to analyze the budgets across Marutis nine subsidiaries. It also helped the company to conduct financial reporting in compliance with the GAAP (Generally Accepted Accounting Principles) in India. The system is integrated with the Oracle Financial and is now being used by 10 (approximately) budgeting staff in the companys finance department. It has helped the company to improve their forecasts and also enabled Maruti to quickly respond to the changes in the market conditions thus enhancing their competitiveness. Hyperion can be easily integrated with the Oracle Financials Module. Procurement Oracle Purchasing was implemented by Maruti to handle the procurement of the services, goods and indirect consumables. Before implementing this Purchasing system, the companys subsidiaries either depended on spreadsheets or used the elementary or fundamental system to handle the process thus leading to rise in costs and excess of inventory. The major changes this system brought in the company was the cost reduction and better inventory management. It also helped to reduce the number of vendors thus reducing the costs. An automated workflow sends purchase orders along the chain and keeps the staff aware of the procurement activity. It has provided working staff the capability to track the process from order to payment. HR Workforce Management Maruti was quick enough to discover that the systems they were using were not able to manage the employees. Thus it felt the need of a single integrated system that could easily help them to manage the human resources. After the implementation of the Oracle Human Resouces module, Maruti observed that it had a better control over the functions such as leave and compensation management, payroll, recruitment and training and staff development. As the information is stored in a single database, the system enabled the staff to access the entire history and the details of the employees. Oracle self Service HR was also implemented which freed the HR staff from elementary duties (like changing details and addresses of employees). Thus, it helped Maruti to hire good quality people. Future Plans After the success of the HR, Procurement and Financials modules, the company can implement the Oracle Advanced Supply Chain Module and Oracle Enterprise Asset Management. The company can integrate more of its processes with ERP systems. This would help the company to access the real time information across all the different departments and divisions of the company.

Mathematics of Human Vision and Corrective Lenses :: Math Eye Glasses Contacts Contact Lens

Missing figures/tables It is a daily ritual...wake up, eat, shower, contacts, class. I do this every morning, however I have never stopped to think, "Why?" No, not "Why am I going to class so early?" but "Why do I need these contacts?" With this project I will attempt to explain the basics of vision and corrective lenses, as I, myself, finally learn the reason for sticking my finger in my eye every morning. Basic Eye Anatomy The cornea is responsible for protecting the eye and for refracting incoming light rays. The pupil is merely an opening that allows light to enter into the eye. Its black color is attributed to the fact that light is not able to exit the eye through the pupil. The iris acts to control the size of the pupil. In bright light, the iris is dilated in such a way as to reduce the size of the pupil and limit the amount of entering light. In dim light, the iris adjusts its size as to maximize the size of the pupil and increase the amount of incoming light. The crystalline lens is a fibrous, jelly-like material that serves to fine tune the vision process by adjusting its shape and therefore the focal length of the system. The ciliary muscles relax and contract to change the shape of the lens. The retina contains rods and cones which detect the intensity and frequency of incoming light and, in turn, send nerve impulses to the brain. Behind the Eye The four main components of the eye that are responsible for producing an image are the cornea, lens, ciliary muscles and retina. Incoming light rays first encounter the cornea. The bulging shape of the cornea causes it to refract light similar to a convex lens. Because of the great difference in optical density between the air and the corneal material and because of the shape of the cornea, most of the refraction to incoming light rays takes place here. Light rays then pass through the pupil, and then onto the lens. A small amount of additional refraction takes place here as the light rays are "fine tuned" so that they focus on the retina. This is a representation of the eye's lens system. This eye has no eye condition, such as nearsightedness or farsightedness, and the lens is drawn in its relaxed position. The light rays are focused appropriately on the retina. The thickness of the cornea is 0.449 mm, the distance from the cornea to the lens is 2. Mathematics of Human Vision and Corrective Lenses :: Math Eye Glasses Contacts Contact Lens Missing figures/tables It is a daily ritual...wake up, eat, shower, contacts, class. I do this every morning, however I have never stopped to think, "Why?" No, not "Why am I going to class so early?" but "Why do I need these contacts?" With this project I will attempt to explain the basics of vision and corrective lenses, as I, myself, finally learn the reason for sticking my finger in my eye every morning. Basic Eye Anatomy The cornea is responsible for protecting the eye and for refracting incoming light rays. The pupil is merely an opening that allows light to enter into the eye. Its black color is attributed to the fact that light is not able to exit the eye through the pupil. The iris acts to control the size of the pupil. In bright light, the iris is dilated in such a way as to reduce the size of the pupil and limit the amount of entering light. In dim light, the iris adjusts its size as to maximize the size of the pupil and increase the amount of incoming light. The crystalline lens is a fibrous, jelly-like material that serves to fine tune the vision process by adjusting its shape and therefore the focal length of the system. The ciliary muscles relax and contract to change the shape of the lens. The retina contains rods and cones which detect the intensity and frequency of incoming light and, in turn, send nerve impulses to the brain. Behind the Eye The four main components of the eye that are responsible for producing an image are the cornea, lens, ciliary muscles and retina. Incoming light rays first encounter the cornea. The bulging shape of the cornea causes it to refract light similar to a convex lens. Because of the great difference in optical density between the air and the corneal material and because of the shape of the cornea, most of the refraction to incoming light rays takes place here. Light rays then pass through the pupil, and then onto the lens. A small amount of additional refraction takes place here as the light rays are "fine tuned" so that they focus on the retina. This is a representation of the eye's lens system. This eye has no eye condition, such as nearsightedness or farsightedness, and the lens is drawn in its relaxed position. The light rays are focused appropriately on the retina. The thickness of the cornea is 0.449 mm, the distance from the cornea to the lens is 2.

Emotional Disorder Essay

There is no clear agreement as to what constitutes â€Å"good emotional health,† and it is difficult to measure emotional function with any degree of precision. It is probably safe to say that (1) all people display disorder or inappropriate behavior at certain times, (2) behavior is strongly influenced by an individual’s ethnic and cultural background, and (3) the label of â€Å"emotionally disturbed† itself have a negative effect on a person’s behavior and on the way in which other people interact with the individual so labeled. It is generally agreed, however, that to be classified as having an emotional or behavioral disability that requires treatment, a person’s behavior must deviate markedly and chronically from established societal and cultural norms. The extent to which an individual can function in major life roles is an important rehabilitation consideration, with severe mental illness (or chronic mental illness) defined by diagnosis, duration, and attendant disability. Role impairment occurs in severe of the following five areas: (1) self care and direction, (2) interpersonal relationships, (3) learning and leisure activities, (4) independent living, and (5) economic self-sufficiency. Caution should always be used in applying the designation of â€Å"emotionally disturbed† to anyone. Some individuals with visual impairments have been viewed as exhibiting behavior patterns that are â€Å"deviant† or â€Å"abnormal† primarily because of others’ limited understanding of blindness and their lack of ability to assess the emotional states of clients who are visually impaired. Parents as the root of the problem There is a wealth of educational and psychological research starting that â€Å"dysfunctional families† produce dysfunctional children. † Professionals tend to see parents as hostile, indifferent, uninterested, uncooperative, and the source of their children’s problems (Leitch & Tangri, 1998). Recent studies indicate that this foundational belief in parents as the root if their child’s emotional disability or school difficulties remains steadfast. Teachers view parents as the source of their children’s problems and believe that the parents are in need of help themselves (Bailey, Buyssee, Edmonson, & Smith, 1992; Friesen & Ehlers, 1994; Mickelson, 2000). Additionally, teachers tend to view minority culture parents through biased eyes that that lead to misunderstanding. Yet in their study of African American, Hispanic American, Native American, and European American parents, Geenen, Powers, and Lopez Vasquez (2001) found that the culturally and linguistically diverse parents were active in special education transition planning activities. Emotional disability is particularly prevalent during and following an acute cardiac illness, especially heart attack. Approximately two-thirds of such individuals will have some disturbing emotional response, most commonly anxiety and or/depression. To some extent, the magnitude of the emotional response is a function of the client’s personality. The person, who was chronically dissatisfied, chronically depressed, hypochrondriacal, or hard driving, time-conscious and goal-oriented is more apt to respond with a significant and possibly disabling degree of anxiety and/ or depression. Although these personality types are often present, it should not be assumes that personality types are often present, it should not be assumed that personality patterns are always the cause of persistent anxiety or depression following an acute cardiac illness.

World Is Flat Example

World Is Flat Example World Is Flat – Article Example The video lecture by Thomas Friedman implied that the global economic playing field is being leveled/flattened and Americans are not ready (Friedman). There are some key reasons why this transformation occurred. First of all the PC allowed individual to offer their own content in digital form. A second key reason for the leveling of the world occurred on August 9, 1995. On that date Netscape was born. The invention of the Netscape browser gave people a tool that brought the internet to life. The Netscape IPO triggered the dot com bubble which led to over one trillion in investments in online companies. Within a five year period there was a fiber optic explosion that accelerated the availability and speed of the internet. A third key occurrence that help this movement was the revolution in transmission protocols. Computer software became interconnected which spur collaboration between departments in a company and it provided the ability of collaboration with people from different part s of the world. The most important economic competition going forward is between you and your imagination. Success globally will depend on how well you learn to collaborate. Americans have not being able to keep up with this changes at an adequate pace. Other countries such as Japan, India, and Singapore have done a much better job at adapting to the latest online trends. Based on the finding of this video I plan to make changes to my behavior online. I am going to educate myself further on technical matters in order to become more educated on the internet and its capabilities. In the future I might seek to start my own online business in order to take advantage of the unlimited opportunities that are available for online businesses. To make sure my site is successful I plan on taking a course in online marketing. The success of an online business is dependent on how many viewers visit your website. Higher online traffic leads to more sales. Work Cited PageFriedman, T. 28 November 2007. The World is Flat 3.0. 9 November 2014.

Sports Gambling and Its Negative Impact on the Games We Love Essay Example

Sports Gambling and Its Negative Impact on the Games We Love Essay Example Sports Gambling and Its Negative Impact on the Games We Love Essay Sports Gambling and Its Negative Impact on the Games We Love Essay In a time of peace – those years in between wars – there is no other activity that can elevate man’s thinking, inspire the average guy, and keeps a man talking endlessly for hours other than sports. In America sports is sometimes treated like religion. And for those who view it this way the more popular denominations are Basketball, Baseball, Football and Golf.Americans are dead serious in following the progress of their favorite teams and to increase their participation they not only subscribe to cable TV programming, buy expensive sports magazines, browse ESPN.com, and buy sports jerseys. A significant number of Americans bet on games. As a result sports gambling in the U.S. have become a serious problem. It is similar to addiction with a banned substance; no one can see its negative impact on the person until more serious self-destructive behavior emerges.BackgroundJust recently I came across this article in Yahoo.com about the highest paid athletes in the world of sports. I cannot remember the title of the said piece, the date it was written and who the author was but I cannot forget the names found on that list. The mention of big money is a sure way of getting somebody’s attention and I took a mental note of the following names, T. Woods, K. Bryant, A-Rod, S. O’Neil, B. Favre, L. James etc.I am sure that even without revealing their full names the reader has a good idea who these guys are. They are global celebrities and the mention of their names signifies the fact that the games they represent are recognized in every corner of this planet. As mentioned earlier sports is treated like religion in the U.S., meaning a considerable amount of time, money and efforts is spent just to participate in these events. And it does not matter whether the games are played by professionals or college athletes for many the thrill and excitement remains the same.There is no explanation needed as to why Americans love sports. For me sports like basketball and baseball are activities that can offer countless benefits. For some it is entertainment, the best way to chill is to sit back, relax and watch a game on a wide-screen TV. One way of releasing all that stress is to buy tickets and watch a game live. Rooting for a home team is like going to war except that everyone comes alive. If the home team wins those who are there to witness the game can come home feeling so good. And the feeling stays even after a few days. For others sports is a component of a healthy lifestyle that encourages exercise and the desire for a fit body.Baseball or basketball for that matter is more than a game for many Americans. Its purpose is more than entertainment or to give an excuse on how to spend the weekends and holidays. For many, baseball and basketball is like religion; one that an avid fan uses to aid him in the path to happiness. It helps get his mind pre-occupied, distracting him from the cares of the world. It gives him respite from the mind numbing repetitive work at the office or the manufacturing plant. For a few moments he does not worry about bills to pay and other mundane tasks. It can even help him forget about the evils in the world like the threat of terrorism.Paul Staudohar explains the effect of sports in the lives of people and he said, The games recall the playful, simpler times of spectators’ own childhoods and help keep them young (1991, p.190). It is therefore important to keep the traditions alive. The survival of this society can be assured if Dads can continually bring their sons to sports stadiums and together enjoy that magical moment. The son grows up to become a father and continues the tradition of bringing sons and daughters to see their sports heroes in action. The bonding between parent and child that occurs during these precious moments could not be described by words.But there is a growing problem that threatens to undermine all that is beautiful and beneficial about sports. This is the phenomenon of sports gambling or sports betting. At the onset one can easily enumerate a few of the negative impacts of sports gambling:1. encourages cheating e.g. game fixing;2. attracts organized crime; and3. bankruptcy and other money problems.Betting on GamesThere are many ways that an athlete can damage his or her career. Some of them would unintentionally harm their career by getting hooked on illegal substances or the practice of illegal activities. Another path that many athletes chose to follow on a self-destructive lifestyle is gambling. Staudohar, stated that There are three basic principal behavior problems in professional sports: violence, gambling and chemical abuse (1991, p.191). With prohibited drugs it is relatively easy to detect those who are suffering under its influence, but with gambling no one can be so sure until bankruptcy is announced and until game fixing is suspected.The difficulty in eradicating this problem can be explained by the pervasiveness of gambling. This is an interesting fact considering that it is illegal to bet on college and professional games in every state in the U.S. except for Nevada. In 1998 alone, $2.3 billion was legally wagered on sports in Nevada where 40 percent of the money was placed on college games. The amount is mind-boggling considering the fact that this is a highly regulated system the only place in the U.S. where betting is allowed. Now, be prepared to be blown away with the figures from the illegal side of sports gambling. With regards to illegal sports gambling made nationwide, it was estimated that the dollar amount soar as high as $ 380 billion (French, 2004, p. 108).With this kind of money floating around it is no wonder that everyone is turning a blind eye and basically ignores the problem. Aside from the overwhelming force of gambling there are other reasons why parents, teachers and even game officials condone the idea of betting. For them it is harmless and they justify gambling as a better alternative to drugs.Furthermore, it does not require the mind of a rocket scientists to understand the excitement that betting brings in to the lives of sports spectators. It is said that nothing becomes important unless something is at stake. And therefore in order to make the game more meaningful friends, family members or neighbors come together and place bets.With this kind of culture it is easy to go from innocent betting among friends into something organized that encourages systematic and regular betting on games that does not even involve the home team. When this happens it is a tell-tale sign of a compulsive gambler. They wager not for the simple fun of it but with the intent of creating a money-making scheme. This is where the problem begins and as mentioned earlier it has become a multi-billion dollar industry.Negative ImpactIn the world of professional athletes the Hall of Shame is littered with names that once were highly respected in their sport but now are ridiculed as a symbol of what is terribly wrong with U.S. sports organizations. These are professional athletes who seem to be never contented with their fat paychecks and continue to dabble in illegal schemes.But the problem concerning game fixing and the involvement of organized crime is not only limited to the pros. Collegiate level sports games is a major part in illegal sports betting in the country. Moreover the problem involves the players, game officials, students and all those who help perpetuate the said illegal activities.Myles Brand of the NCAA remarked that, Sports wagering is a double-threat because it harms the well-being of student-athletes and the integrity of the sports (as cited in Rogers, 2005, p. 52). From this statement one can glean two major results of sports gambling and that is game fixing or manipulating game results to dictate point spread. This can also lead in the rise of gambling junkies among students. Compulsive gambling is like an addiction and instead of getting high, the gambling addict will continually have money problems in order to sustain his or her habit. For a student this is a very bad precedent, one that can seriously affect the rest of his life.The same thing applies to professional athletes. Game fixing and compulsive gambling are two major problems that needed to be eradicated to ensure the integrity of the sport. This can be fully understood by looking at high profile cases where careers where placed in jeopardy because of the lack of self-control when it comes to gambling. As a result the public slowly begins to lose interest and if things will continue to slide then there is a possibility that more and more people will abandon the game they once love.In the Major League Baseball and the National Basketball association two cases involving illegal gambling will be discussed. For basketball the recent headline-grabbing scandal of a referee involved not only in game fixing but possible collusion with the criminal underworld has created some major disturbances in the league.In baseball, the legendary career of Pete Rose was flushed down the toilet when he could not control the urge to gamble. It is a terrible waste to be sure but sometimes it is hard to understand why someone would give up something special in exchange for a few moments of exhilaration from placing a wager.Gambling in the NBATim Donaghy is a member of an elite group of referees. He works for the NBA. At the time that he was fired from the league he was only 40 years old and at the peak of his career. There is no doubt that that he is pulling in substantial paychecks considering that he is part of the crew that works on playoff games. Moreover, ESPN.com reported that he lives in a gated community.Without even considering the amount of money he pulls in every year from his dream job, Donaghy is in a position of influence being an NBA referee. But he literally gambled it all away, not only his job but his life and his family. He will live the rest of his life in ridicule and there are only a few places in this planet where his misdeeds will not be recognized. He will live the rest of his life with a negative label.His actions seriously damaged the credibility of the league and many are shaking their heads in disgust. One could just imagine what a die-hard fan would have felt after receiving the news that Donaghy influenced the outcome of games. There are a number of controversial games where Donaghy was part of the officiating crew. One could not help wonder if Donaghy played a part in manipulating the results.It really pisses me off thinking about those games. For a true basketball fan a crucial game involving his favorite team will be followed with much gusto and every possession and every play made during the course of the game is savored like an expensive Cuban cigar. Now, here comes Donaghy admitting to having a hand in influencing the outcome of games; it makes me feel like a fool, like a puppet on a string. It may have been better for me if I just watched WWF wrestling, at least I know from the onset that the game was scripted and rehearsed.Gambling in Major League BaseballIn the infamous Black Sox Scandal that shocked the world of baseball Stanley Teitelbaum in his book Sports Heroes, Fallen Idols, recounted the impact of the scandal:In September 1920 the world of organized baseball was rocked by the news that eight players on the Chicago White Sox had conspired with gamblers to throw the 1919 World Series against the Cincinnati Reds. The White Sox were the stronger team on paper and were heavy favorites to win the series, but before the opening game in Cincinnati the odds had shifted drastically in favor of the Reds. It is likely the word has gotten around to the bookmakers that a fix was in the works. (2005, p. 33)One can just imagine the negative impact the scandal had on the game and it seems that the players had learned their lessons well. But less than sixty years later, news of impropriety once again stunned the Major League. Cincinnati Reds player and manager Pete Rose was banished from the game of baseball. There is nothing crueler that could be done to a future hall- of-famer.Pete Rose: All Time Hit KingWriters find no difficulty in praising Pete Rose’s talents. Fred McMane heaped this compliment on Rose:As a baseball player, Rose is the perfect example of the individual who made the very most of what he had. Although limited in natural skills, he worked hard to become one of the sport’s all-time great players. In addition to most hits, he owns the career records for games played (3,562), most at-bats (14,053), most singles (3,315), most seasons of 200 or more hits (10) [†¦] Not only was Rose baseball’s all-time hit leader, but he was a catalyst on three world-championship teams. (2000, p.4)Addicted to GamblingThe same tenacity he displayed every time he is in a baseball diamond, is the same passion he exhibited in his gambling. Apparently the habit got so serious that in the twilight of his career, after becoming the all-time hit king by breaking Ty Cobb’s record, Pete Rose got the surprise of a life time. On February 23, 1989 the commissioner’s office officially began the investigation into the gambling problem of Pete Rose. They hired the services of John Dowd, a tough, hard-nosed attorney who spent ten years in the U.S. Justice Department running after mob-related cases (Ginsburg, 1995, p. 243).Integrity of the GameMcmane wrote that Giamatti – head of Major League Baseball at that time – held a news conference a day after banning Pete Rose, where he said:The matter of Mr. Rose is now closed. It will be debated and discussed. Let no one think it did not hurt baseball. The hurt will pass, however, as the great glory of the game asserts itself and a resilient institution goes forward. Let it also be clear that no individual is superior to the game. (2000, p.9)It was not only that Rose participated in illegal gambling; Rose exposed the beautiful game into the dark world of game fixing. Ginsburg explains the severity of his offense that according to baseball rules the penalty for betting on games involving your own club was permanent expulsion from baseballStaudohar was able to explain it succinctly by saying:Virtually all productive enterprises depend on consumer markets for their viabilit y and economic growth. Industries tat produce goods and those that render services to the public tend to rise and fall in accordance with the consumer image of the attractiveness and reliability of their performance. Public image is especially crucial to the success of sports, because the consumption of this service is based on a derived joy from entertainment rather than biological need to sustain life. (190)In other words, the moment the fans suspect that there is something wrong with the system and that they are not getting what they are supposed to be getting – which is the pleasure of witnessing two teams competing at the highest levels, then they will stop coming to the stadiums and arenas. No one would spend his hard earned money for a farce such as a fix.Adam Epstein has this to say as to why league officials must uphold the rules against athletes betting on their own team, At the heart of sports gambling is the concern that games fixed by players, coaches, trainers, or others defeat the ideal that the outcome of a sporting event is left to chance and skill. A disturbing issue [] is the role that the athletes, coaches, and even sports officials themselves might play in altering the outcome of a game in order to profit from betting on a loss, or point spread (96).ConclusionSports gambling is like a two-headed monster that could not be easily slain. It is part entertainment and part money-making scheme. On the basis of these two factors alone, the fight against gambling is an uphill climb to say the least. Others may argue that betting on games is part of the whole spectator experience. There are even those who are saying that it is harmless and just done for fun.But the discussion made in the preceding pages points to another end result. Sports gambling is not as innocent as it may seem. It can lead the way for game fixing, other forms of cheating, addiction to gambling, and will result in a host of problems relating to money. There are two high profile cases that were reviewed, Pete Rose lifetime ban from Major League Baseball and Tim Donaghy’s expulsion from the NBA serves as a warning to the destructive effects of sports gambling.There is not enough space to show that this problem does not only happen to professional athletes and in the professional leagues. Student-athletes can be drawn into the vicious world of illegal gambling and their well-being can be seriously affected by compulsive gambling. Furthermore, sports gambling is not only limited to the misuse of funds. When game fixing or manipulation of games becomes the byproduct of athletes betting for or against their teams, the sport will be seriously affected.This disturbing issue will surely drive the fans away and if no action is taken every time an athlete or sports official tries to play around with the rules to serve his own selfish motives then it will surely bankrupt the Major League or the NBA. Pete Rose represented the world of the athlete and spo rts official while serving as a player and manager of the Cincinnati Reds. Therefore he must be made an example. It was too bad that he was a future hall-of-famer; it was too bad that he was the all-time hit king, but what was worse was that he gambled it all away by deliberately breaking the rules that was placed there to ensure the longevity of the game he loves so much.The same is true with Tim Donaghy. His actions placed the entire league in peril. An organization like the NBA was established after decades of painstaking work from the athletes and officials. With an act of impropriety Donaghy succeeded in tarnishing a professional basketball league and a game loved by millions all over the world.

Quotes From the Novel Great Expectations

Quotes From the Novel Great Expectations We can learn a bit more about the life and experiences of Charles Dickens by reading his semi-autobiographical novel, Great Expectations. Of course, the facts are immersed in fiction, which is part of what makes the novel such a masterpiece. The novel follows life and misadventures of Pip, the orphaned protagonist from his encounter with an escaped convict as a child to  his eventual happy ever after with the woman he loves. The novel has been popular since its original serialized publication in 1860. Great Expectations Quotes Now, I return to this young fellow. And the communication I have got to make is, that he has great expectations.Take another glass of wine, and excuse my mentioning that society as a body does not expect one to be so strictly conscientious in emptying ones glass, as to turn it bottom upwards with the rim on ones nose.Mrs. Joe was a very clean housekeeper, but had an exquisite art of making her cleanliness more uncomfortable and unacceptable than dirt itself.It was understood that nothing of a tender nature could possibly be confided to old Barley, by reason of his being totally unequal to the consideration of any subject more psychological than gout, rum, and pursers stores.That was a memorable day to me, for it made great changes in me. But, it is the same with any life. Imagine one selected day struck out of it, and think how different its course would have been. Pause you who read this, and think for a moment of the long chain of iron or gold, of thorns or flowers, that would neve r have bound you, but for the formation of the first link on one memorable day. I never had one hours happiness in her society, and yet my mind all round the four-and-twenty hours was harping on the happiness of having her with me unto death.So now, as an infallible way of making little ease great ease, I began to contract a quantity of debt.It was one of those March days when the sun shines hot and the wind blows cold: when it is summer in the light, and winter in the shade.Take nothing on its looks; take everything on evidence. Theres no better rule.Some medical beast had revived tar-water in those days as a fine medicine, and Mrs. Joe always kept a supply of it in the cupboard; having a belief in its virtues correspondent to its nastiness. At the best of times, so much of this elixir was administered to me as a choice restorative, that I was conscious of going about, smelling like a new fence.We spent as much money as we could, and got as little for it as people could make up their minds to give us. We were always more or less miserable, and most of our acqua intance were in the same condition. There was a gay fiction among us that we were constantly enjoying ourselves, and a skeleton truth that we never did. To the best of my belief, our case was in the last aspect a rather common one. All other swindlers upon earth are nothing to the self-swindlers, and with such pretenses did I cheat myself. Surely a curious thing. That I should innocently take a bad half-crown of somebody elses manufacture, is reasonable enough; but that I should knowingly reckon the spurious coin of my own make, as good money!In a word, I was too cowardly to do what I knew to be right, as I had been too cowardly to avoid doing what I knew to be wrong.Heaven knows we need never be ashamed of our tears, for they are rain upon the blinding dust of the earth, overlying our hard hearts.So, throughout life, our worst weaknesses and meannesses are usually committed for the sake of the people whom we most despise.I was always treated as if I had insisted on being born, in opposition to the dictates of reason, religion, and morality, and against the dissuading arguments of my best friends.And could I look upon her without compassion, seeing her punishment in the ruin she was, in her profound unfitness f or this earth on which she was placed, in the vanity of sorrow which had become a master mania, like the vanity of penitence, the vanity of remorse, the vanity of unworthiness, and other monstrous vanities that have been curses in this world? Source All Quotes - Charles Dickens, Great Expectations

Exploring Proper Use of APA Style Essay Example | Topics and Well Written Essays - 750 words

Exploring Proper Use of APA Style - Essay Example All the sources and works used in certain writing must be cited to acknowledge the authors (Bloch 210). Citing the sources of the information written by a student in an assignment depend on the style that a person wishes to use for the assignment. The styles include MLA, APA, Harvard and others and all of them are cited differently (Pecorari 324). All of them require citations after each phrase or sentences that are taken from other sources. In a paper or assignment cited in the APA style, the students must include the author’s sir name and the year of publication in the in text and in the references, details of the books, articles or other sources used should be included (Currie 15). Determining where to put the citations has been a problem to many students in higher learning institutions. Students should have knowledge of all types of citation styles to avoid skipping on important areas which requires citations. Author’s sir name should be included in the in text of all citation styles. Students should do lots of tests to enhance their knowledge on places where they should put their citations (Bloch 219). To effectively avoid plagiarism, students must be fully aware of what is plagiarism and the effects it can bring in their academic lives. Students can avoid plagiarism by taking careful and organized notes during lecture times and when they are reading from books, articles and other sources. They should be sure to include citations after each phrase or sentence taken from those sources (Hall 34). Students should manage their time effectively so that they can have enough time to do their assignments. It is clear that students who do their assignment in the last moment have the tendency to plagiarize so that they can meet their deadlines. Time management helps the students to finish their quality assignment without plagiarizing. A person must be aware of when and

Ford Company Essay Example | Topics and Well Written Essays - 1250 words

Ford Company - Essay Example During the early stages according to Weiss (2003; pp.104) the Company produced few cars from its factory located in Detroit. Most of the employees were contractors, and each car was under two men. During the great depression, Ford Company fought all odds and emerged as the only Company which survived the harsh economic times. In 1908, there was the introduction of the first engine with a cylinder head which was removable. This invention accelerated the assembling of a Model A which was the first car which had a safety glass. The first low priced V8 engine began its operations in 1932, leading to the offering of the Lifeguard safety package. In the same year, the company introduced the child-roof locks for the doors and the standard deep-dish steering wheel. In the 1980’s in regard to the study work of Tiffany & Peterson, (2005; pp.89) there was the acquisition of the Jaguar Cars and Aston Martin by Ford Company so as to increase its level of competition. At the onset of the 21st century, the Companys operations were low on corporate bonds resulting from high U.S health care costs for the work force which was aging, eroding market share, soaring gasoline prices and much dependence on the SUV sales which were declining. After coming up with a way forward, there was the introduction of the Crossover SUV’s and developed the Ford Escape Hybrid SUV for the hybrid electric power train technologies. In 2001 according to Smith and Carl, (2007; pp.101) the company appointed Bill Ford as the chief executive officer and later appointed Alan Mulally as the president. In 2006, the company was able to raise its level of borrowing to 25 billion dollars and thus securing the credit line through the corporate assets. Currently, the Ford Company upgraded its bonds from junk to investment grade leading to lasting improvements and citing sustainable as seen in the research work of Shurtleff & Aoyagi (2011; pp.65). At the inception of the Ford

Health Promotion Campaign on Alcohol Consumption in the United Kingdom Essay

Health Promotion Campaign on Alcohol Consumption in the United Kingdom - Essay Example What is hoped is that by bringing better awareness about the affects of alcohol, it will demystify the false ideas that are associated with drinking, specifically with young people who later can turn to alcoholics without intervention. The main point of fact that this research plans to develop and discuss is how beneficial the program actual is in the country. The central discussion is focused on approaches that draw in an entire community in order to prevent binge drinking turning into the disease of alcoholism. Some issues that are centered in this research are relative to underage drinking; prevention strategies, school-based prevention for the youth, curriculum related programs, prevention through alternative activities, skills building, family focused prevention, alcohol or other drug (AOD) public policy strategies, the minimum drinking age requirements, the availability or accessibility to minors, and as was stated, community-based prevention. The conclusion of the research will testify that as long as there are programs that can offer support and services to assist people with problems related to alcohol or other addictive behaviors then there is hope to improve upon life and bring back a decent quality of life for people suffering with addictions such as this. The Health Promotion Campaign came into existence to try and minimize the ongoing problems associated with alcoholism and binge drinking among adults as well as the youth population within the United Kingdom. One of the central themes of the campaign since its origination has been to demonstrate an understanding in society that clearly shows in order to help people and ones self there has to first be acknowledgement of why there is an alcohol problem to begin with. Also, in order to bring about positive health changes within a society there has to exist an acceptance from those with an alcohol problem that they do have an adverse situation associated with alcohol they are dealing with. In order to be truly effective there has to be a rationale for alcoholism and binge drinking occurring. If the problem isn't known, then the program can never be totally effective. What is Alcoholism and Binge Drinking Alcoholism is a primary, chronic disease with genetic, psychological, and environmental factors influencing its development and manifestations. This disease is often progressive and fatal. It is characterized by continuous or periodic: impaired control over drinking, preoccupation with the drug alcohol, use of alcohol despite adverse consequences, and distortions in thinking, most notably denial (Alcoholics Anonymous Reviews 2006). The original Health Promotions campaign dealt heavily with the economic, social, and health factors of individuals at risk due to binge drinking and in fact the newer campaign has carried on this old initiatives but now with a more inclusive fashion to bring in all the adverse health and social problems that can arise due to this problem. For instance there is more awareness being given of how the effects of drinking on the major organs of the body are cumulative and are evident after continuous heavy drinking over 5 to 30 years, most notably affected are the central

An Exercise in Market Orientation Essay Example | Topics and Well Written Essays - 2250 words

An Exercise in Market Orientation - Essay Example Thru the evolution of time, the rudiments became to be more complex as taxes, trade caravans and other forms of business negotiations began to take shape. It does not necessarily follow that our business concepts today are different from past practices. Indeed, some of the elements of modern business and marketing practices that we know of today were actually practiced as early as the time of the Ancient Greeks, the Phoenicians and the Venetian traders. The marketing concept now commonly dubbed as the market orientation finds its first proponent in Adam Smith when he forwarded the notion that the customer should be the focus of the business in the 1700's. However, it was only in the 1960s when the marketing concept was reintroduced. Nevertheless, from a short span of time, it has become the philosophical foundation for marketing academics and practitioners alike. As we have said earlier, the term 'market orientation' was originally known as 'marketing concept'. There were many who advocated customer satisfaction as the primary objective of business (Drucker 1954, Keith 1960, Levitt 1960). However, the doctrine has been more of an article of faith than a practical basis for managing a business (Day 1994). Thru the works of Kohli and Jaworski (1990), the term 'marketing concept' was differentiated from 'market orientation' with the former being a business philosophy whereas the later refers to the actual implementation of the marketing concept. 1.3 Other Business Orientations There are other business orientations aside from marketing orientation. These are Sales orientation and Production orientation. Market orientation, however, was tagged as superior among the group. In this paper, we proceed to define what Market Orientation is (i.e. its structures, focus, processes) and compare it to the other business orientations. 2. Comparing Business Orientations 2.1 Definition and Focus A marketing oriented firm is one where strategic decisions are driven by the wants and needs of the customers. We can only speculate that it is the driving logic behind the formulation of the saying that "the customer is always right". All aspects of the firm are designed to systematically respond and create customer value. Later on in this paper, we will be discussing a market oriented company. (Narver and Slater, 1990) The concept of marketing orientation was reintroduced and developed in the late 1960s by scholars of the Harvard University with the participation of a number of companies. (Tutor2u.Net, 2006) A marketing oriented firm has the following characteristics: Extensive use of marketing research Broad product lines Emphasis on a product's benefits to customers rather than on product attributes Use of product innovation techniques The offering of ancillary services like credit availability, delivery, installation, and warranty A production oriented firm is concerned primarily with production, manufacturing, and efficiency issues and was eminent during the 1950's period. The basic notion behind this concept is best expressed by French economist Jean-Baptiste Says who forwarded the notion that 'supply creates its own demand'. Simply put, the concept revolves around the notion that if a product is made, somebody will

How Industrial Revolution Affected Social Life in the Growing Urban Research Paper

How Industrial Revolution Affected Social Life in the Growing Urban Centers - Research Paper Example The growth of factories triggered the invention of other industries which resulted in the population boom in specific areas. As a result of this, major urban centers quested for the building of houses, shops, and other public amenities in order to meet the needs of the workers.   It is evident that the current living conditions of slums in many countries are as a result of industrialization. Industrialization leads to people settling together in areas near their source of livelihood. Unfortunately, the coming together of many people in a given area leads to deterioration of living conditions. For instance, the majority of the people in the slums live in very poor conditions because of the stretch they impose on the minimized resources. In addition to living in poor structures, they also lack public amenities such as toilets. Additionally, people in slums buy foods in very dirty environments. All these factors result in not only injuries but also ill health. This is also evidenced by what took place in the early 19th century as a result of an industrial revolution. The industrial revolution resulted in the building of shanties as well as overcrowding of people in unsanitary tenement houses. This was as a result of high demand for labor by the industries witho ut regarding the livelihood of the laborers. It is also evident that people in urban centers shared their houses with the animals of the masters. This is evidenced by the majority of the laborers spending their nights together with the horses of their masters. In connection to this, Goloboy also asserts that â€Å"homes were not occupied by a single family or even two or three families; but each room, from garret to cellar was filled with a family of several persons, and sometimes with two or more2.†

Community Persuasion Essay Example | Topics and Well Written Essays - 1000 words

Community Persuasion - Essay Example Additionally, the likelihood of parents to maintain a positive parenting image within the community is high when they greatly involve themselves in the community matters. Having lived in Huntsville community since I was born, I find there is a need for parents Huntsville to take responsibility for their children’s development in order to provide a successful future for them. This essay will seek to argue about the responsibility of parents on their children’s development and successful future. Even though it requires a lot of effort and commitment, it is essential for parents to design an enhanced, sensitive, and responsive parenting behavior which incorporates the aspect of constant parent/child interaction. I rest my case on this issue by declaring that legacy for children has a pilot study phase wherein it brings about a sense of community on both children and parents. For a greater and successful future, parents should take part in legacy intervention activities whi ch include cognitive and verbal stimulation. These intervention activities involve parent and parent to parent to child group meetings, participation in community activities/events, and visits to homes. Sensibly, this kind of interaction between children and their parents is what Huntsville needs because it serves as groundwork for a successful future life for the children since majority would try to copy their parents’ actions. Certain members of Huntsville claim that, parents only have the responsibility to bring up children until they are either two or three years old. However, such community members tend to forget that parents and guardians have a huge part to play in not only growth, but also in the development of a child. This is so because; children require guidance, principles, and strength in order to shape their future accordingly. As such, if they happen to lose parental figure, their chances of having a disoriented development and future are high. In view of this vein, I stand to advocate for children’s legacy by pointing out that children need parental guidance and support until they are at least eighteen. The first five years from their birth are very cognitive therefore, parental intervention at all times is also very pragmatic. I have heard some parents in this community speak of influence of other significant problems on children. They indicate that, no matter how they try to take responsibility for the development of their children, other significant problems crop up. As a result, they happen to lose sight of their overall goal and role in their children’s development and future accomplishment. Nonetheless, I would like to prove to you and the rest of the community members that such claims are just philosophical and aid to nothing when parents become keen on their children’s development and success in the future. Attributively, parents can bring out a positive influence on children and their development even when t here are other significant problems in their lives. Overly, the quality of relationship shared between and among a parent, child, and the community is very important when compared to any other parenting practice. Hence, in order to ensure that other significant problems do not interfere with the development of a child’s development and his or her subsequent, future success, it is vital for parents to understand that successful parenting style involves insightful and thoughtful decisions

An Exercise in Market Orientation Essay Example | Topics and Well Written Essays - 2250 words

An Exercise in Market Orientation - Essay Example Thru the evolution of time, the rudiments became to be more complex as taxes, trade caravans and other forms of business negotiations began to take shape. It does not necessarily follow that our business concepts today are different from past practices. Indeed, some of the elements of modern business and marketing practices that we know of today were actually practiced as early as the time of the Ancient Greeks, the Phoenicians and the Venetian traders. The marketing concept now commonly dubbed as the market orientation finds its first proponent in Adam Smith when he forwarded the notion that the customer should be the focus of the business in the 1700's. However, it was only in the 1960s when the marketing concept was reintroduced. Nevertheless, from a short span of time, it has become the philosophical foundation for marketing academics and practitioners alike. As we have said earlier, the term 'market orientation' was originally known as 'marketing concept'. There were many who advocated customer satisfaction as the primary objective of business (Drucker 1954, Keith 1960, Levitt 1960). However, the doctrine has been more of an article of faith than a practical basis for managing a business (Day 1994). Thru the works of Kohli and Jaworski (1990), the term 'marketing concept' was differentiated from 'market orientation' with the former being a business philosophy whereas the later refers to the actual implementation of the marketing concept. 1.3 Other Business Orientations There are other business orientations aside from marketing orientation. These are Sales orientation and Production orientation. Market orientation, however, was tagged as superior among the group. In this paper, we proceed to define what Market Orientation is (i.e. its structures, focus, processes) and compare it to the other business orientations. 2. Comparing Business Orientations 2.1 Definition and Focus A marketing oriented firm is one where strategic decisions are driven by the wants and needs of the customers. We can only speculate that it is the driving logic behind the formulation of the saying that "the customer is always right". All aspects of the firm are designed to systematically respond and create customer value. Later on in this paper, we will be discussing a market oriented company. (Narver and Slater, 1990) The concept of marketing orientation was reintroduced and developed in the late 1960s by scholars of the Harvard University with the participation of a number of companies. (Tutor2u.Net, 2006) A marketing oriented firm has the following characteristics: Extensive use of marketing research Broad product lines Emphasis on a product's benefits to customers rather than on product attributes Use of product innovation techniques The offering of ancillary services like credit availability, delivery, installation, and warranty A production oriented firm is concerned primarily with production, manufacturing, and efficiency issues and was eminent during the 1950's period. The basic notion behind this concept is best expressed by French economist Jean-Baptiste Says who forwarded the notion that 'supply creates its own demand'. Simply put, the concept revolves around the notion that if a product is made, somebody will

Community Persuasion Essay Example | Topics and Well Written Essays - 1000 words

Community Persuasion - Essay Example Additionally, the likelihood of parents to maintain a positive parenting image within the community is high when they greatly involve themselves in the community matters. Having lived in Huntsville community since I was born, I find there is a need for parents Huntsville to take responsibility for their children’s development in order to provide a successful future for them. This essay will seek to argue about the responsibility of parents on their children’s development and successful future. Even though it requires a lot of effort and commitment, it is essential for parents to design an enhanced, sensitive, and responsive parenting behavior which incorporates the aspect of constant parent/child interaction. I rest my case on this issue by declaring that legacy for children has a pilot study phase wherein it brings about a sense of community on both children and parents. For a greater and successful future, parents should take part in legacy intervention activities whi ch include cognitive and verbal stimulation. These intervention activities involve parent and parent to parent to child group meetings, participation in community activities/events, and visits to homes. Sensibly, this kind of interaction between children and their parents is what Huntsville needs because it serves as groundwork for a successful future life for the children since majority would try to copy their parents’ actions. Certain members of Huntsville claim that, parents only have the responsibility to bring up children until they are either two or three years old. However, such community members tend to forget that parents and guardians have a huge part to play in not only growth, but also in the development of a child. This is so because; children require guidance, principles, and strength in order to shape their future accordingly. As such, if they happen to lose parental figure, their chances of having a disoriented development and future are high. In view of this vein, I stand to advocate for children’s legacy by pointing out that children need parental guidance and support until they are at least eighteen. The first five years from their birth are very cognitive therefore, parental intervention at all times is also very pragmatic. I have heard some parents in this community speak of influence of other significant problems on children. They indicate that, no matter how they try to take responsibility for the development of their children, other significant problems crop up. As a result, they happen to lose sight of their overall goal and role in their children’s development and future accomplishment. Nonetheless, I would like to prove to you and the rest of the community members that such claims are just philosophical and aid to nothing when parents become keen on their children’s development and success in the future. Attributively, parents can bring out a positive influence on children and their development even when t here are other significant problems in their lives. Overly, the quality of relationship shared between and among a parent, child, and the community is very important when compared to any other parenting practice. Hence, in order to ensure that other significant problems do not interfere with the development of a child’s development and his or her subsequent, future success, it is vital for parents to understand that successful parenting style involves insightful and thoughtful decisions

Breaking the Norm Essay Example for Free

Breaking the Norm Essay A norm is something that is usual, typical, or standard of something in society. Some examples of a norm are going to school, taking a bath, sleeping at night, wearing clothes in public, and eating breakfast lunch and dinner. All those things are stuff we do in our everyday lives and don’t think about it, we just do it because it is normal and it has been taught to us since we have been very little. If you end up breaking the norm though, people will look at you differently and you could really stand out from everyone around you. I am going to challenge this and break the norm to see what other people do and think around me. What I am going to do to break the norm is go to the grocery store with my mom and instead of walking everywhere, I am going to skip. I am going to start skipping right when I get out of the car into the parking lot until the time I get back in the car after shopping. I am even going to skip when I am standing in the checkout line. When I do this I think people are going to give me really weird looks and look annoyed that I am skipping everywhere. I also think my mom is going to feel embarrassed to walk with me. When I broke the norm by skipping everywhere in the grocery store I got the weirdest looks from people, but some people smiled and laughed. I did not tell my mom that I was going to do this and I did not tell her that this was a project. At first my mom laughed, but then she got really annoyed and yelled at me and told me to stop but I didn’t listen to her and kept going. At one point she tried walking in front of me because she didn’t want to be seen with me. All the other people just stared at me with weird faces on and when I would look back I could see them laughing and talking about me. At first when I got out of the car I felt kind of embarrassed to do this because it is not the normal thing to do. As I proceeded to do it though it got easier and I knew I was going to be right about all the people looking at me with weird looks and my mom being annoyed of me and embarrassed to be with me. The lady in the checkout line looked very confused and uncomfortable when I was just skipping in place; she looked like she didn’t know what to do. I just kept skipping though and minding my own business and acting like nothing was wrong. People in today’s society do normal things every single day. When we see someone breaking the norm, like I did, you think twice about that person and wonder what they are thinking. If Americans see someone from another country wearing a turban, or seeing the Chinese foot binding, or seeing different tribes from Africa putting copper rings around the girls necks to make them longer we tend to judge them and wonder what they were thinking. Other Countries could think we are different and not normal too when they see us with mohawks or tattoos or piercings. Those things are normal to us but not normal to other people. When you break the norm you get a really good feel on how everyone does the normal things every day and doesn’t think twice about it until you see someone else breaking the norm.

Help Fonterra Take Advantage Marketing Essay

Help Fonterra Take Advantage Marketing Essay The Report has been designed to identify the current organizational restructuring could be applied to help Fonterra take advantage of strategic opportunities in the global market. The first part deals with the consumers, suppliers and competitors operating environment and develop strategies that position the firm most favorably in relation to competition and influence industry structure in order to enhance industry attractiveness. (Robert M. Grant, 7th edition, p.64) The Second part covers Fonterras stated mission, vision, strategies, targets, goals and values, and structure and systems. The suitability of these strategies to the operating firm environment are then evaluated and the change of strategy development is recommended. (Robert et.al, p.12) The report also indulges with the macro and micro environmental scan, present evolution of Fonterra, key strategic issues. It also identifies some of the key risk and opportunities faced by Fonterra. Introduction Fonterra at glance Fonterra is a dairy company, which was formed in 2001, and since than it has excelled and enlarged the milk processing and became the fourth largest dairy company in the world. Fonterras annual turnover is NZ$19.9 billion. They have built powerful relation with other dairy companies globally and its partnerships extent the world. Fonterra believes in the interest of people so that they can increase their global market. (Fonterra Co-operative Group, 2010) Fonterra is the biggest diary exporter with 11,000 farmers and these farmers are only the shareholders of the company. All these members supply milk to the Fonterra Company for processing milk into the dairy products. 95% of dairy products made in New Zealand are exported to almost 140 countries in the globe. Principal hubs of Fonterra are located in Auckland, Melbourne, Chicago, Singapore, Amsterdam, Tokyo, Shangai and Sao Paulo. All the sales and marketing in controlled and managed by these principal hubs.14 billion litres of milk is collected every year. (Fonterra Co-operative group, 2011) Fonterras strategy is to lead in dairy. Following are product list which Fonterra produces: cheese, yoghurts, cultured foods, butter, liquid, powdered milks. Following are the brand list of Fonterra: ANCHOR, ANLENE, ANMUM, FRESH N FRUITY, MAINLAND, CAPITY, BROWNES, SOPROLE, WESTERN STAR, PERFECT ITALIANO, TIP TOP AND CHESDALE. (Fonterra Co-operative group, 2010) 1.2 Reports Structure and Objectives The report aimed at highlighting the main objectives, vision of the company and for developing a strategic plan. The Report has been designed to identify the current organizational restructuring could be applied to help Fonterra take advantage of strategic opportunities in the global market. Specifically, lowing the dependency on commodity markets and grasping knowledge as a means to pursue value added growth through Fonterras alliance and brands. The strategic foundation of the report is divided into two parts: a) The Industry Environment b) The Firm Environment The first part deals with the consumers, suppliers and competitors operating environment and develop strategies that position the firm most favorably in relation to competition and influence industry structure in order to enhance industry attractiveness. (Robert M. Grant, 7th edition, p.64) The Second part covers Fonterras stated mission, vision, strategies, targets, goals and values, and structure and systems. The suitability of these strategies to the operating firm environment are then evaluated and the change of strategy development is recommended.(Robert et.al,p.12) The report also indulges with the macro and micro environmental scan, present evolution of Fonterra, key strategic issues. It also identifies some of the key risk and opportunities faced by Fonterra. Strategic Foundations 2.1 The Industry Environment Dairy companies for years have been the important industry in New Zealand. In 1871 at Otago, the first dairy company was set up. By 1920, 85% of dairy factories were owned by co-operatives were as there were about 600 processing factories. By 1930s there were almost 500 co-operatives but it was after World War 2 there were improvements in these dairy factories such as transportation, technologies and working systems which led to a change of consolidation, where the dairy co-operatives started merging with the other factories or companies and since than became bigger and lesser in number. At the end of 1990s, there were four dairy companies: The Waikato (New Zealand Dairy Group) The Taranaki (Kiwi Co-operative Dairies) Westland Milk Products Tatua Co-operative Dairy Company With the merger of the two largest companies, New Zealand Dairy Group and Kiwi Co-operative Dairies, Fonterra was formed along with the New Zealand Dairy Board. Fonterra has the four sales channels which together sells around 2.3 million MT of product. Fonterra Global Trade It was the worlds first online trading centre and since then NZ$1 billion product was supplied. It indulged with lots of dairy commodities which include milk, powder, butter and cheese to reach the markets in the globe such as The Middle East and Africa, the Americas and Oceania and Asia. Fonterra Ingredients This channels sells specialized dairy ingredients for the manufacturers in the four countries such as US, Japan, Western Europe and Korea. Fonterra Brands Fonterra sells the branded products to the customers and consumers in more than 40 countries in the globe. The Anchor and the Tip Top brand is oldest brand of Fonterra. Fonterra Foodservices It provides dairy ingredients and dairy brands to the consumers or customers such as fast food chains, airline catering centers, hotels and restaurants. Strength: Access to efficiently produced, high quality milk. An integrated business model. Strong global reach. Established customer relationships. Strong consumer brand positions in selected markets. Strong, broad product portfolio. Efficient farms.( Fonterra Co-operative Group, 2012) Weakness: Leadership uncertainties affecting the moral of the organizations. Frequent changes among board members. Largest markets are under represented in strategic Association of Professionals (Apex) Business structure relating to redemption risk, farmer choice, and capital for growth. (Keith Woodford,2008) Opportunities: Global demand exceeds the supply. China and India will make up about 50% of growth in global demand for milk over the next 10 years so the share of the market opportunity will increase. Forecast global volume demand growth of atleast 100 billion litres by 2020. Value growth driven by customer and consumer needs in each geography. Investing in underdeveloped countries which are experiencing rapid growth globally.( Country wide and Fonterra co-operative Group,2012) Threats: Global demand exceeds the supply New Zealands market restrictions structure and relative low cost may attract the new entrants in the market. Threats from the increasing global competitors. Few organizations can rival the diverse skills found in the business.(Kate Askew, 2012) Global Reach, Local Touch Fonterra produces the products, they distribute and sell these ready to use products around the globe, the brands gives the consumers the combination of world strength and local knowledge. They aim to have a deep and close understanding of customers demand and there changes in lifestyles, taste, eating and needs which vary from one market to other market. For example what customers prefer in Asia may not be the choice of those living in East Africa. Hence to meet the customer needs there is a group of local teams knowing the local consumers preferences and habits. (Fonterra Co-operative Group, 2010) The suppliers of Fonterra (New or Existing): Growth Supply Contract Fonterra provides an offer of Growth Contract system to the suppliers. All milk from provided to the new entrants and additional surplus milk from existing Fonterra contract suppliers. Deposit for new supply The new suppliers need to give their 100% of shares purchased just before they start beginning the supply. Owning shares With a new initiative, the suppliers can also share the capital cost of growing supply with the sharemilker where they can hold their own share. Maximizing the earnings of the supplier Through specialty milks suppliers can achieve much more profit over the standard payment of milk. Conditions for new land For new dairy land the suppliers must contact area managers. 2.2 The Firm Environment Vision, Mission, Strategies, Goals and Structure: Fonterras vision is to be the natural source of dairy nutrition for everybody, everywhere, every day. Its strategy is to expand in large numbers globally, aim at high-value areas of dairy demand and make targets to achieve it quickly. Fonterra targets to build strong and long-term relationship with the partners and maintain the undertaking from the bottom level of the organization. (Fonterra cooperative Group, 2010) Its Group Strategy is to increase the volumes and create more and more value by focusing more on new markets, and new products that meet the consumer needs for dairy requirements. It should be firm and have a deep look at the strengths, social and economic changes for increasing demand or needs for the dairy products. Fonterra calls it as the three Vs: Volume Value Velocity. (Theo Spierings, 2012) The societies in which they are indulged are related to this vision and they aim to be a sustainable dairy business. They look into-depth to be socially responsible towards everyone which includes there employees, consumers and partners. They focus at accomplishing right means of employment to keep the customers safe and healthy, the minimizing the damage to the environment, by creating new and healthy products.(Fonterra Co-operative Group, 2010) The Fonterra currently have new strength to achieve its goals, where it deals over 100 separate and different projects many of them already have started making progress.   It includes: An extreme move on the rapidly growing well known markets of China, ASEAN and Latin America where Fonterra already has a strong influence. It believes the New Zealand milk business make better return on capital. Development by combining milk pools (secure, high-quality sources of milk integrated with Fonterras business) abroad to carry higher value returns back to New Zealand and protect New Zealand exports. Increasing volumes of higher value consumer branded and out-of-home nutrition. A firm focus on meeting the advanced nutrition wants of mothers and babies, as well as ageing populations supported by targeted innovation in these areas as well as out-of-home nutrition. (Fonterra Co-operative Group, 2010) Fonterras seven strategic paths: Optimize New Zealand milk Build and grow beyond our consumers position. Deliver on food service potentials. Grow our position in mobility. Develop selected leading positions in paediatrics and maternal. Selectively invest in milk pools Alignment of business and organization to enable strategy. ( Fonterra Co-operative Group Ltd, 2012) Fonterras aim is to continue to do well in the globally traded market, while capturing the international growth opportunities in fresh dairy. Dairy demand through to 2019 is expected to be: India (highest) 45 million MT China 36 million MT rest of Asia 19 million MT Latin America 18 million MT Middle East/North Africa 13 million MT. With the exception of the trade-protected market of India, Fonterra has well-established positions in each of these markets. Fonterras strategy is to develop strong customer partnerships with leading companies in the food and nutrition industries to become their supplier of choice, and to continue to build its brands in growth markets within Asia, the Middle East, and Latin America. With large international customers wanting the confidence of a year-round, global supply, Fonterra is increasingly complementing New Zealand-sourced milk with overseas supply, to provide and continue supporting the growth of fresh consumer dairy products. In 2010/11, Fonterra sourced 22 billion litres of milk globally, including 20 percent of Australias production and 24 percent of Chiles, both countries where Fonterra has well established consumer brand operations. In Latin America it sourced 2.6 billion litres of milk for its joint venture with Nestlà ©. New Zealand milk collection was 15.4 billion litres, representing around 89 percent of the countrys milk production. Growth in global sourcing will continue with Fonterra aiming to develop its own milk production capabilities within key growth markets. China is one example and there are feasibility studies currently underway involving opportunities in other markets such as India. Fonterra have always been extra ordinary at the simple nutrition of dairy. For years, its farmers work hard to give quality milk to number of people around the world. They have passed their farming expertise down through the generations, keeping alive the time-honoured traditions that have catapulted New Zealand to the forefront of the world dairy industry. (Fonterra Co-operative Group, 2010) 3 Environmental Scan 3.1 Macro environmental scan Globally the demand for the milk by the consumers will increase by more than 100 billion litres by 2020, as there is economic growth and increased population in markets which is pushing the growth demand, where as New Zealand is expected to contribute just 5 billion litres of additional milk supply by that time. With the overall increasing demand, Fonterra needs to increase their milk quantity to be on a safe position as a leading dairy exporter. At present, the demand for milk has increased especially among the young and the elderly which are getting more urgent and specific.(Theo Spierings, 2012) PESTEL Analysis: (Oxford University press,2007) Political: Trade protectionism and restrictions including trade marks, labeling, bio-diversity, free trade arrangements and quotas arguments, guide sustainable action in the dairy Economic: Fluctuations in foreign currency, increase in demand rather than supply globally, production of commodity and milk prices. Continued consolidation of suppliers and customers. Social: Rapid increase in needs of consumer markets, demand in healthy and nutritive dairy milk and products. Traditional differences with regards to the demand of milk. Growth in nutrition and bio markets. Technological: Increase manufacturing efficiency while bringing down operating costs is the challenge, technology for product streams which requires indirect heating and cooling by each other, to  continue in the same way developing innovative farm to factory practices, implementation of new innovative technology to achieve cost, time and waste savings across the whole business,need of technology for fewer trucks which are required to transport the same quantity of milk. Environmental factors: Frequent changes in New Zealand weather have a great impact on the environment, as the need for product changes from season to season, reducing impact of global greenhouse gases as it will improve the quality of New Zealands environment. They have effective and safe management of farm practices that protects the environment from the pollution. Legal: Legal challenges for the requirement of healthy and safe environment. Threats from new entrants coming into the markets, following the legal procedure and laws for the minimum wages and working hours. Fonterra must come up with education units for training and educating the farmers for teaching about how to manage farm effluent, how to improve the quality of water, how to reduce energy use and waste from site. Farmers should be provided by the time limit to ensure that they meet the deadlines according to the rules and regulations. Fonterra requires focusing at upcoming projects to expand its relation in terms of partnership so that they can give much better services such as can give more and higher-value products to the customers throughout the world. Fonterra has earned a lot in countries like Latin America, Asia, Australia, New Zealand, Africa and Middle East but they should aim at profit buffer above the average return of the product, which is very important in times when there are commodity at lower price. There are two possible outcomes in the near future as the increase in demand can be divided into two parts, globally the overall demand for the dairy commodities in traded market is forecasted to increase by 1.2% where as the annual increase in dairy is forecasted to be 4%. Every year there is an increase in demand for dairy products by 2.7 %, where as in a decade time the demand is forecasted to be 147 billion litres. Level of competition has increased at very high level even though the Fonterra has maintained their global reach, this is Fonterras biggest strength as they know that lifestyles, taste and choices is different from place to place. To meet the particular demands of the customers the regional team is appointed to deal with requirement of the consumers as they will know the local demand. 3.2 Micro Environmental Scan Since the Fonterra was formed in 2001, it almost every year they had a market share in excess of 95% of all New Zealand milk product, but it had a fall at 90% in 2008- 2009, with further falls is still expected.(Keithwoodford,2008) The supply of milk by Fonterra has increased slightly, this is a big challenge for them as they aim at increasing the supply. In marketing sector the competition from the new entrants has increased rapidly this is one of the reason for Fonterra to redeem risk more than as it was in the past. It is a fact that at present they make it very easy for the new entrants to take interest in dairy farmer suppliers by keeping a high value share on the fair value share which is actually not related to the add value to the component of the milk price. (Keithwoodford,2008) As the redemption risk is high of their shares, Fonterra should have an optional business structure which will not only help in meeting their growth strategy, but also help in reducing their redemption risk of the shares as they can properly distribute returns to the suppliers or farmers. To meet the business strategies, objectives, goals and all legal procedures, Fonterra must emphasis on effective risk management. They should maintain the balance between the working of board and management and must have a healthy relation with the consumers, stakeholders, suppliers, shareholders, government and employees. Their should be a Formal strategy development which delivers substantial process and content dividends giving more strategic perspective, for setting priorities and making key decisions. Customers demand for the products keeps on changing, several customers demand much more better quality at same price. These changes in demand show that, the Fonterra can expect that in future their consumers will demand much better quality at same price. The new customers demand for those product or services which were never been created ever before, and old customers demand for the new services or product features. This creates a tensed situation as we need to focus on both current and new consumers. Whatever may be the choice, its difficult to manage this situation which can at arise at any time. (Bain Company, 2005) Fonterras deals with perishable products, so its very difficult to transport these fresh milk products economically at a long distance. Furthermore, it deals with very high trade barriers on dairy products. To deal with this trade barriers and transport issue they must establish strategic step to increase the efficiency in the working. (Gehlhar M.J,2009) Fonterra should use their research and development for establishing much more quality products, healthy products, those products which are naturally and ecologically are consistent. They must aim to establish their image in the minds of young customers as they are life-long customers. (Gehlhar, M.J,2009) Fonterra should convert on their capabilities as they can earn much more returns on the product rather than just being a branded manufacturer. Fonterra can maintain their leadership if they can differentiate their product features offerings from those of the competitors. To sustain as a leaders in the market it requires branding power and product innovation. (Gehlhar, M.J,2009) Fonterra should change its overhead expenses so that it can target on rapidly growing markets. Targets should be to exit unprofitable, uncompetitive and non-core categories and markets. Number of improve efficiency and effectiveness of corporate centers.(Fonterra Co-operative Group,2012) Fonterra supplies are secured through the co-operative structure but the threat exits if they can not make competitive milk payouts to the shareholders and suppliers. Competitors may respond to trade liberalization through increasingly global growth strategies. Evaluation Fonterra has changed their direction at higher value markets, they have greatly managed to maintain the same strategies of its firm which is at high volume and at low cost leadership. By an analysis macro and micro environment a number of issues have been highlighted. Fonterras ability to maintain the position is at risk and its structure limits its ability. Within the dairy industry there is a clear view that the current Fonterra capital restructuring proposals are not acceptable. They necessarily need 75 percent shareholder approval but at present it displays to be very low. The farmers at present are continuously rejecting the proposal but it does not mean that farmers are avoiding the change but they want to be sure with the dependency of the final outcome. (Allio, M.K,2005) Fonterra should have special capabilities inspite of being capable of differentiating their products. They should include physical input that should be used in food manufacturing so that the new products can be serve but can be differentiate from those of competitors. (Allio, M.K,2005) There is increase in healthy, convenient and environmentally friendly foods products in overall world food markets. There is a replacement of mass customization with mass production. So Fonterra should be practical for the changing present environment opportunities for branded food manufacturing by applying successful product differentiation strategies. To be at the same position, Fonterra should be capable in customer marketing, process innovation and product innovation. Differentiating a product may provide an organisation a competitive benefit as differentiated products have a unique or special attributes and there is a need for an organisation to develop unique capabilities which are not followed by competitors. Biology and science supports the dairy organisation not only in on-farm production but also in dairy product manufacturing. With the help of biotechnology, Fonterra can modify the workings along biological systems, either by using the natural resources or more advanced technological tools. (Datamonitor,2008) To develop some specific products, Fonterra must use a nutrition and health team that aims at specific health advantage. The team should be trained to target at world consumer health concerns such as: gastrointestinal health, immune health, dermatology, infant nutrition, sports health, bone health, therapeutics and animal health. Fonterras focus on the establishment of new products will definitely help to increase there demand in consumer products. (Datamonitor,2008) Fonterra should take a responsibility for educating the customers to promote some of the products. Guiding the market in their favour rather than allowing the market to guide the firm. They should use their particular capabilities to influence the new markets as to get hold on the new market. As said above they should provide consumer education as well and at the same time they must give more choices of products to their consumers. (Chris Bart, Nick Bontis,2003) At present there is rapid changes in the business environment, there are many so many unknowns and unpredictable situations arising in the business so there should always be an optional plan or strategy ready for these kind of situations. When industries can consolidate (or fragment) at breathtaking speed; when regulations can overnight either unleash or cripple marketplace participants; and when the price and availability of critical inputscan fluctuate wildly So the task of Fonterras strategy development must now be undertaken under conditions of extreme uncertainty.( David Calfee,2006) Winning strategies will therefore incorporate multiple scenarios for Fonterra to generate a range of feasible strategic solutions; they will also retain significant flexibility to allow rapid adjustments as industry or marketplace conditions change and alternative scenarios become more attractive. (Veit Etzold, Ted Buswick, 2008) Products come and products go in the business. Product life cycles that trace the rise and fall of a product. For example, the Walkman with the cassette enjoyed great popularity in the Eighties before it was displaced by the Discman. This was then displaced by the MP3 player, which in turn was displaced by the Apple iPod. And it is highly probable that the iPod will be displaced too one day by yet another product. So the firm should always have an altenative strategy . So demand can change with the time so Fonetrra must be flexible in meeting those demand within the time frame. (Veit Etzold, Ted Buswick,2008) However, if adequate changes are not made, or if made but its not sufficient to prevent the danger of financial risks, it should use the monetary policy as a secondary option for addressing those risks proceeding cautiously and always keeping in mind the inherent difficulties of that approach. (Tristan Nguyen,2011)